Saturday, February 29, 2020

Analysis Of Factors Influencing Activities Of Bmw Marketing Essay

Analysis Of Factors Influencing Activities Of Bmw Marketing Essay This text is an analysis of factors influencing the activities of BMW in its efforts to enhance the participation in national and international markets. At the very beginning of the text, the link between profitability and competition is briefly outlined. The nest phase provides a brief insight into the background of the firm, followed by a brief insight into the Mintzberg’s and Whittington’s views on emergent school of strategy formation. The history of the BMW is scrutinised to identify an event which has presented the firm with the strategic paradoxes discussed by Mintzberg. The next chapter of the report consists of an analysis of the external environment with the aid of a PESTLE and Porter’s Diamond Framework and a look into the impact of home market condition on BMW’s international activities. The final chapters of the report outlines the key strategic decisions that BMW will have to take in the near future and the implementation issues related to t he decisions concern. Table of Contents 1.0 Introduction 1 2.0 Organisational background 2 3.0 Scope 3 4.0 Strategy paradoxes in BMW’s history 3 5.0 External environment 5 6.0 Internal strengths and weaknesses 8 7.0 Key strategic decisions or recommendations 10 8.0 Implementation challenges 10 9.0 Conclusion 11 10.0 References 13 12.0 Appendices 14 Appendix A – BMW Group in Figures 14 List of Figures Figure 1: BMW Group Revenues by region 2 Figure 2: BMW Group Deliveries of automobiles by region and market 2 Figure 3: Oil price trend 5 Figure 4: Exchange rates compared to the Euro 6 Figure 5: BMW Group in figures 14 1.0 Introduction An organisation can increase upon its profitability either by locating an attractive industry or by establishing a distinct competitive advantage over its rivals. Over the years with increasing competition across all the industries, very few industries environments guarantee definitive secure returns. Establishing a competitive advantage, t hus, has become the primary goal of devising any strategy within an organisation. A successful organisation makes its balance sheet stronger by establishing and sustaining competitive advantage. The secret of sustaining competitive advantage in a firm lies in its expertise at keeping their competitors away from imitating successful strategies. The greater the difficulty that rivals face in analysing the resources and capabilities required in order to imitate the source of competitive advantage, the greater is the sustainability of the firm’s competitive advantage. Resources and capabilities, thus, are fundamental to a company’s strategy and decision-making. However, in an international context, a firm’s potential for competitive advantage not only lies in its resources and capabilities but also by the government under which it operates, the legal policies in those countries, exchange rates and a number of other factors. Thus, in order to decide whether an organi sation should participate more at national and international level necessitates a thorough analysis of two factors – (i) the industrial attractiveness of the overseas market and (ii) the firm’s capability of effectively transferring its resource and capabilities to the new location. While I put forward my arguments and analysis, I would like to follow a structured approach. I would first provide a brief organisational background followed by the scope of this report. Next, I would touch upon the organisational history and highlight couple of critical incidents to illustrate some of the strategy paradoxes by some of the leading commentators from the emergent school of thought. I would then perform an external environment analysis in order to identify the threats and opportunities in the industry followed by an internal analysis to ascertain the strengths and weaknesses of the organisation. This would lead to the key success factors and finally I would come up with the ke y strategic decisions that the company need to take and the implementation challenges associated with it before concluding this report.

Thursday, February 13, 2020

Expansionary Economic Policy Research Paper Example | Topics and Well Written Essays - 2000 words

Expansionary Economic Policy - Research Paper Example These tools moves the economy out of recession by affecting the money supply, interest rates, spending, aggregate demand, gross domestic product and employment. The goal of every economy is to operate at full employment equilibrium. The policy which can do the job of stabilising the equilibrium output to the full employment level is known as stabilisation policy. There are two types of stabilisation policy. They are fiscal policy and monetary policy. Fiscal policy refers to any change in ‘fisc’ which means treasury. In a broad sense the change in fisc is brought about by changes in the revenue -expenditure policy of the Fed. Summary of revenue and expenditure can be represented by the government budget. The budget has two elements : tax revenue (T) constituting the major source of government revenue and government expenditure (G). The monetary policy refers to any change in money supply brought about by the monetary authority. One of the most important way in which the monetary authority can affect the credit market is open market operations (OMO). In OMO the Fed makes sales and purchases of Government securities in open market . Another instrument of the monetary policy is the change in the required reserve ratio. The required reserves are the minimum balance that the Fed requires a bank to hold in the vault cash or on deposit with the Fed. The percentage of such deposits are called the required reserve ratio. The third instrument is the discount rate. Changes in the discount rate occur when The Fed changes the rate of interest on loans (Tucker,2008). In order to analyse the effects of fiscal and monetary undertaken by The Fed we consider commodity, money and labour

Saturday, February 1, 2020

The Food and Farming Transition Research Paper Example | Topics and Well Written Essays - 750 words

The Food and Farming Transition - Research Paper Example This makes it possible to do away with hunger problems resulting from scarcity of food. The only reason why a people from an area can die of hunger may be economic ability to purchase the products not the scarcity. The inability to purchase means the prices are high which could only means the products are not locally produced (Richard Heinberg, 2009). Products produced from far have more value fuel costs attached to it making less affordable to people. While, it may be true that there is more economic gains than losses, it is important to note that this can only be true in some areas and remains to be oppositely true in the area of general gains in all aspects. However, globalization contributes to contamination of the food on transit while also raising a major concern that motivates a rethinking of globalization. This is the high consumption of fuel in the form of fertilizer production process, large-scale farming and other fuel consumption processes that is the case with large-scale agricultural production. Agricultural production in America is done by few people due to large-scale production that employs the use of machineries that consumes fuels. This is a major concern given the diminishing fuel production. To help save the problem that may be caused by uncertainty in oil prices, the governments should reconsider their fuel use policies and compare it against the benefits of transitioning to the policy of using less fuels and local production of agricultural products thereby less relying on imports (Heinberg, 2003). This can be done by reducing the dependence on products that heavily rely on fuel use by acknowledging the demerits posed by the same. Few people practice agriculture because land is less and most services are mechanized. Fertilizers that are used are produced through a process that in itself can produce so much crops than fertilizers and use so much fuel thereby contributing to diminishing of the same. Machineries